Yes.

I live in Richmond, Virginia. I can Zoom. It’s super efficient. And has it’s limits.

There is no substitute for face-to-face meetings. I can get on an airplane to make that happen.

Good question… I’d offer three ideas:

1. Audience Centric
   I believe marketing at it’s best must start with the needs of your audience. They are people and we marketers should be kind and seek to help them. If we get that right, they will reward us. I wrote a bit about this years ago - article here.

2. Metrics-Initiated
   Everything thing you do in marketing must be tied to a organization-wide, measurable goal. This answers the why for every tactic. AND gives us the reason to stop producing activity without impact.

3. Simple Wins
   Einstein once said “if you can’t explain it simply, you don’t understand it well enough”. Yes please. In communication this is explained brilliantly in the book “Made to Stick” by the Heath brothers.
   Please ask me about pomelos…

I offer flexible pricing based on project type and complexity. After an initial conversation, I’ll provide a transparent quote with no hidden costs. It will be fraction of a full-time CMO hire.

My career so far has four distinct chapters:

1. A decade in corporate marketing (mostly at Procter & Gamble)

2. A season overseas (serving an NGO in China -- with my wife and four kids under 8 years old!)

3. As founder and executive director of a marketing agency (getting to serve over 60 clients around the world)

4. Now getting to provide fractional CMO support for mission-minded, growing organizations

My core expertise lies in brand and marketing strategy, honed across sectors including consumer goods, education, retail, leadership development and community development. I’ve worked with teams across North America, Europe, Africa, the Middle East, and East Asia, delivering:

• Strategy: brand positioning, audience segmentation, campaign planning

• Research: qualitative and quantitative market insight and data analytics

• Creative: visual identity, messaging, content

• Digital: websites, email, social media, paid media, SEO

• Marketing Operations: CRM and automation

Three times, I’ve founded organizations—two for-profit and one nonprofit. These ventures gave me firsthand experience with the early stages of customer acquisition, through growing system through change and maturation. I have learned from both success and failure.

Further, I’ve led across all core functions:

• Strategy and Growth: product management, marketing, sales, client retention

• Finance: accounting, cash flow management, board reporting

• People: organizational design, recruiting, culture development

• Operations: IT management and evolving tech stacks

• Leadership: board development and team cultivation

Yes. My experience with nonprofits is extensive. In fact:

• I founded a nonprofit and ran it for 13 years. Check it out: Kumveka

• I provided brand and marketing consulting for nonprofits literally all over the world.

• I worked for an amazing fundraising agency for two years. Check them out as well: The Focus Group. (Note: one cannot separate marketing and fundraising in the nonprofit space.)

• Plus I have served on several fabulous nonprofit boards.

Yes. I also have experience working for for-profit entities including Procter & Gamble. The key for me is understanding if the organization — starting with leadership — is truly ‘mission-minded’. This can look like a lot of different things. I love that.

What do you prefer?

LinkedIn
Click here

Email
dan@dankennedymarketing.com

Mobile
804-539-9431

Fax
Kidding.